Sales Follow Up Letter

Proper communication is key to the success of an established business. Good communication between clients and companies is very necessary for expanding the business. The sales follow-up letter will play a major role on such occasions.

If customers have made a purchase of any item from your company, then it is your duty to write and send them a follow-up letter. The letter will keep your clients in touch with your company.

In the follow-up letter, you can discuss the high quality of the product and the on-time delivery of the product(s).

A sales follow-up letter should be sent quickly. It should be simple. The letter should remain personal. It should contain the name of the recipient. You can signify how your company will meet the demands of customers in the future.

The letter should focus on the advantages that the customer can gain by purchasing products from your company. The benefits should be mentioned in the first paragraph of the letter. You can also feature the characteristics of your company, its services, and its products.

The letter should be grammatical and spelling error-free. You can show your customer’s problems and explain how your company provides solutions to them. You can also add your company’s website and other contact details to the letter. The letter should be clear and easy to read.

Preview and Details

Sale follow up letter

File: Word (.docx) 2007+ and iPad
Size 28 KB

Follow-up Email to the Client

Hello [Name of Client],

We wanted to follow up with you on the services you purchased on ‘Date’. According to your preferences, we have found a few more products and services you may be interested in.

Here’s the link: ‘Link’

You can find similar products and services at the bottom of the page. Let us know if you have any questions regarding these products/services.

I hope to hear from you soon.

Best Wishes,

Sample sales follow-up email

Hello [Name of Client],

I’m just reaching out to you regarding your recent registration with us at [Name of company]. I would like to chat with you to see how we can be of service to you.

Please reply back with a time that works for you.

I look forward to your reply.


A follow-up email to a client after a quotation

Hello [Name of Client],

I just wanted to check in with you about the [Product/Service Name]. We have limited booking space, so if you are interested please reply back with an okay by the end of this week.

If you have any queries, do not hesitate to ask. I will try to help you in every possible way I can.

Best Wishes,

Follow-up email after sending a proposal

Hello [Name],

It’s been a week since I’ve heard from you, regarding the proposal. If you have any questions, please feel free to ask. I will be happy to provide you with my services.

Looking forward to your reply.

Best Regards,

Gentle follow-up email

Hey [Name],

I was going through our previous emails and realized I have yet to hear from you. I sincerely hope you enjoyed our ‘product/service’. There are a few more items, I found that you might want to try out.

You can look at them here: ‘Link’.

However, if you are looking for something else, you can either directly ask me or browse through our website. Whatever you feel comfortable with.

Best Wishes,