Letters Announcing Customers about Changes in Company

As change is a constant determinant, especially in a rapidly changing world, businesses change continuously as well. These changes or upgrades in companies can take many forms such as name change, address change, policy change, new product introductions, new features for existing products, mergers, acquisitions, and many more.

When any such changes occur, the company wants to as well as must announce these changes to the stakeholders. These are made through employing different ways such as newsletters, marketing campaigns, promotions, etc. However, usually, when the company wants to announce a change in the company to its employees, it issues a letter to them in which the information is provided about what kind of change is taking place and how it would affect the company or the employees.

This letter is important to the employees in many ways such as:

They would get updated information.
They would know the information is valid as it has directly come from the employer.
They can get prepared for any kind of changes taking place as well as the upcoming challenges.
They can take timely actions and make possible adjustments.

The general format of this letter is as follows:

Date
Details of the employer
Details of the recipients
Details of changes
How it can or cannot affect employees
Apologize for any inconvenience and ask for support and adherence

When the company is writing this letter, the tone of the letter needs to be polite and professional as well as serve the purpose of notification about the required information. If the changes are affecting the employees, the company should add an apologetic statement. In addition, the letter should let the employees know that they are important to the company and they are considered part of the company which is why they are being provided all the new information.

Sample 1

We take great pride in announcing that our company ABC Group has recently collaborated with TRG Industries. Now ABC Ltd will be better known as ABC Industries. We thank our partner in collaboration for its association with us.

ABC Group has been in the business of textile designing for more than 20 years. With time our business activities have grown immensely. Starting from a much smaller scale, we have come up with designing fabrics with the most elegant and eye-catching textures. From simple designs to embroidered ones, we use the finest quality threads and have successfully added colors to life.

With this new change, we promise to deliver our prestigious customers with the best quality fabric.

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Sample 2

With the change in our product line, it became a necessity to change our company’s name to depict what we do. We had been formerly in the business of making handbags but now we have changed the nature of our business. Previously known as the Handicraft Ltd we are now changed to Shoebox. Yes, we are now in the business of making comfortable shoes for our customers.

Earlier it was your trust in us which enabled us to flourish in this short time. Today still Shoebox needs your support and trust so that we can serve you even better. Promising to deliver you with the best quality and comfortable shoes.

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Sample 3

With the recent change in government policies regarding pharmaceutical industries, our company AB Pharmaceutical has changed its name to AB Pharmaceutical and Healthcare Specialist. As required by government laws, every pharmacy running should have a specialist doctor with itself. The doctor will sit in the pharmacy for a limited time of 2 hours and 7 days a week. The specialist doctor will be required to give his/her understanding of a particular case and then suggest medicines when asked for.

As a leading pharmacy, we have served our customers over the years with dedication. With this new change, we wish to serve you in a much better way.

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