Proposal Letter for Animation Video Creation

Animation videos are special types of videos that are designed with computer-aided tools, drawings, and illustrations to make the visual content more eye-catching and attractive. Animated videos usually don’t require live actions and everything shown in these videos is creative and depends upon the skills of the person.

Those who make animated videos have special skills that other video creators and producers lack. This is the reason why when a company or a publishing platform needs animated videos, they ask for talented people to come forward and draft a proposal letter for them. 

What is an animated video proposal letter?

This proposal is prepared by specialized and talented graphic designers who work with motion pictures and have the prowess to design videos that are capable enough to gather the attention of the viewer.

Through this letter, a motion picture designer gets the opportunity to let his prospective client know about the services he provides. The entire purpose of this letter is to make it a very informative document that is full of details and also to convince the reader that your services as an animated video creator are unique and they should give you a chance. 

What is the best strategy to follow for writing an effective proposal letter?

You need to be well aware of the right strategy assuming that there are so many service providers and it is only how you present yourself that is going to impact the reader’s decision. So, before you start writing this letter, you should read the request for proposal very carefully so that you can know which type of audience you are targeting.

You should also analyze to know people of which age group you should target and what type of animated video they want you to create for them. Sometimes, analysis helps you come up with the most suitable new idea for the reader. 

How to write a proposal letter that strikes the reader?

Your proposal letter should be impressive and persuasive at the same time that will keep the user engaged with it and it will compel the reader to read the entire proposal letter. Here are a few steps following which will make you end up with a perfect letter of animated video proposal:

Write an interesting introduction:

Writing an engaging and interesting introduction will help you get the attention of the reader. Most of the proposal letters include a very conventional introduction of the animated video creator written traditionally.

Writing the introduction interestingly does not mean you are required to add unique details about yourself. Rather, it requires you to give the same type of details but in a different way. You can keep the user hooked if you are capable of explaining yourself and your professional profile uniquely. 

Sell your services:

There are lots of services that people these days expect a person to provide. So, if you are an expert person who works as a creator of animated videos, your prospective client assumes that you are capable of providing a multitude of services that are directly or indirectly related to animated video creation such as editing, publishing, adding effects to videos, and whatnot.

You should explain what type of services you provide because this may be a turning point in a letter that distinguishes you from other professionals in your field. 

Outline the timeline and charges:

People who are being targeted through this proposal letter usually want to read about the timeline and charges because how quickly you can provide your service and how costly it can be for the reader are some primary details that can decide whether a reader will accept your proposal or not. 

Download a readymade letter:

Animated video proposal letters may be different for different service providers. However, most of the details in these letters are common. So, if you download a ready-made letter, you can get a very easy-to-customize and use template that will not only save you time but also give you the ease with which you can outline your proposal letter without doubting your prowess and expertise writing. 

Sample Letters


I am XYZ, the Marketing Manager at ABC Digital Solutions. We specialize in creating animation videos for brands and services to help with their marketing and promotion campaigns. I’m pleased to offer our services to your company. Our high-quality animation videos will attract more clients to your business.

You have done a great job creating a remarkable online presence on social media platforms. However, what your pages lack is interactive animations. According to our survey, most social media users skip through written content and are more attracted to videos. Therefore, we propose engaging animation videos that interestingly present your brand.

We use high-quality graphics and original content to create our animation videos. Please visit our website to have a look at our portfolio. If you like what you see, we can arrange a meeting to discuss more details. We have many creative ideas to share with you.

Please let us know if you are interested in our proposal. We are eagerly waiting for your reply.


XYZ Company is excited to propose animation video creation through your production house. Our technical expertise and your financial backing and resources will lead to a great business collaboration.

We have previously worked on several short projects involving entertaining animation videos for children. Please visit our YouTube channel to have a look at our successful animations. The number of views and subscriptions has encouraged us to go for a bigger project. We have, therefore, been working on a script and ideas to develop an animation video for the big screen.

We would love to discuss our ideas with you. Please let us know when we can arrange a meeting.

Looking forward to your response.

Proposal Letter for Animation Video Creation

Sample Letter