Warning Letter for not Achieving Sales Target

The workplace is committed to giving excellence to its employees. In the same way, there are many responsibilities of an employee in return. An employee is responsible for honestly performing the required tasks, achieving the desired goals, and ensuring cooperation, safety, and health.

Good teamwork between the employer and employees gives a good reputation, a high ranking on the top chart, and higher profitability as well. Additionally, the communication level must be strong among the employer and employees. The communication gap is the main hurdle in achieving the desired objectives in the workplace.

All the branches of the company or organization have to perform their duties according to the required tasks. The sales department has much big responsibility. As money utilized is to be received with profit. This is the duty of the sales department to make great sales. The department has to follow various tips and tactics regarding market strength, market growth, and market fluctuation.

A good knowledge of the current market provides a great deal in achieving the required sales target. The research on the current market helps a lot in pricing and distribution. Following all such tactics, the sales department can meet the desired expectations.

Moreover, the sales manager is expected to monitor the sales plan regularly. In this way, it becomes easy to cope with the sales process. Once, the sales manager is not focusing constantly on achieving sales targets; he is being warned. The warning is given after monitoring the performance for a consecutive time period. The warnings come along with the details about previous unsatisfactory performances.



This note has been written on the basis of your bad performance in not meeting sales targets. Your mismanagement made the company unable to get ranked at the top. It impacted badly the organization’s name and hindered the progress of other workers. The tough time we are going through is because of your poor performance.

You made the wrong entries thinking that the administration will not get a hint of it. Today’s era is technological and it unveils such fraudulent activities in no time. I hope after this message you will not let us disappointed again. We are giving you a last chance to show your worth.


I was looking into the employee’s monthly performance report and it made me despondent seeing you in the B category’s list. You are one of those workers whom I admire a lot. I used to give other employees your example as an emblem of hard work and vigilance. It was remorseful for me to see your bad record in previous months. Your name now stands on the poor-performing employees list and this is a big blow to your face.

I have high expectations from you and you are an asset to the organization. If you are encountering an issue, then please let me know I will cooperate with you. But if you are doing it intentionally, then you are warned to not do so. I hope you will follow my suggestions.


Dear George, this is a warning letter that has been propounded seeing you performing badly in the field of sales. The company has suffered a lot as we did not achieve our targets for the months of July and August. This has earned a bad name for the sales department and now you will face its repercussions. You are strictly reprimanded to not repeat such a mistake as we have no room for non-serious employees.

This is high time for you to pull your socks up and perform honestly. I believe that our sales target will get achieved next month as I have good hopes from you. Hope to see you getting improved.


This letter serves to warn you about not meeting the sales target of the previous month. Your performance was not up to the mark and has stagnated the good name of your department. Everyone in the company has been affected by it as we work collectively. Kindly take this letter as a serious warning and try not to repeat the same mistake again. I expect you to behave professionally next time and achieve your sales targets. Next time you will not be given any warning notice but I will absolve you from the job.


This letter is in regard to your poor performance and not making maximum sales. You were hired on meeting the high sales criteria. Your resume was stating that you have been given the best salesman award three times. We have provided you with all kinds of facilities and if you still give bad results then the organization needs to send you a warning note. Please try to become a better version of yourself and be a responsible employee.


You were assigned to get 200 sales within a span of half a month, but you were not able to touch that number. You only ended 150 of your given target. From trustworthy sources and after observing your routine for the last two months, we discovered that you have been incapable of meeting the daily and monthly objectives.

The association has clarified all the rapports and settings and the exertion anticipated from you, since the orientation day.

You approved to put up with the rules then correspondingly. It is estimated that you achieve the goal fixed by the organization. If you face any complications at work, do bring it to the notice of the apprehensive power. Your work will be under stringent surveillance for the next two months. Flop to encounter the board during this period would clue to grave magnitudes, including curative dealings or even cessation of your service.

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Warning letter for not achieving sales target

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