An existent or a potential customer may request a company for some information regarding their products or services. As a response to this request, the company writes a letter to thank the customer for his interest and sends along the needed literature. This literature can take various forms such as brochures, pamphlets, booklets, catalogs, flyers or any other material with the required information.
This letter of transmission of informational or sales literature is, usually, written with the following format:
- Date
- Details of the company
- Details of the customer
- Refer to the request by the customer of the required information
- Show gratitude for that request
- Inform about the attached literature material
- A brief overview of the requested information
- Inform about how the customer’s need or want would be satisfied by the company’s product or service
- Convince the customer about the purchase of the product or service
- Answer additional questions related to the product or service even if not asked by the customer
- Market and promote the company as well as the product/service
- Provide room for further questions and offer an open communication channel
This letter can be utilized by the company in various ways as it presents a chance to the company to market itself. It can use this letter to persuade the customer why their product or service can give them utmost benefits. In addition, by showing gratefulness to the customer request, the company is ensuring good customer service as well.
Sample letter 1
Thank you for showing your interest in our product. Enclosed is a brochure that gives possible details of our product line. We have been developing baby products for more than a decade and have been successful with every new product being developed to cater to baby needs.
As for now, we have also started working on developing products to ease mothers as well as babies most of the time is spent with his/her mother. It is also mentioned in the brochure provided to you. It is to be noted here that details regarding the mother’s ease products have not been enlisted in the brochure. For any more queries please feel free to contact us on our numbers.
Sample letter 2
We are pleased by your kind comments about our product range. You have shown immense interest in our products which has made us post you our brochure. Our perfume ranges from those with a very mild fragrance to one with a strong aroma. The lighter ones have been designed for women whereas the strong ones are mostly made for men. Our prices range is attractive and reasonable. For more information, please view the brochure. For any more detail, contact us on our numbers.
Sample letter 3
Thank you for your interest in our jewelry. Enclosed is a brochure that gives information regarding our jewelry designs. Our designs reflect old traditional jewelry but with a modern touch. Our sets range from those depicting a very heavy look to those having a lighter look. East to wear and made very carefully, we offer the finest jewelry. For any further queries, please feel free to contact us.