A proposal letter to supply the products is a letter that is written by an individual or an organization and is addressed to the client organization. In this letter, the addresser tries to market his product, so to gain a supply contract from the client organization. He attempts to highlight the positives of getting the products from him and entice the client by stating the benefits of this arrangement to the client. This letter is different than a mere proposal, as the latter involves lengthy details, while this letter only gives the basic explanation and the main offer to the client.
When a client organization is to be approached, the company, usually, advances in a formal way by sending a proposal letter, that entails all the pertinent details about the potential contractual deal., including the features of the product, variety, competitive edge, low prices, high quality, etc. In addition, as a proposal letter can serve the purpose of a marketing tool as well, the organization attempts to make it attractive by including various enticing offers for the client.
Depending on how the organization wants to propose its product’s supply, the information included may vary. However, generally, the following details are included in a proposal letter to supply the products.
- Details of the client organization.
- Details of the organization/individual making the proposal.
- Description of the product, and emphasis on the product’s quality, cost-effectiveness, variety, etc.
- Organization’s experience and competitive advantage.
- Costs and prices of the products, or other financials, if applicable.
- Advantages of getting the product’s supply to the potential client.
- The special offerings, prices, discounts, etc., for the client.
- Gratitude and show hope of a contract.
- Salutations and signature.
When a proposal letter is sent to the client, he analyses the pros and cons of signing the supply contract. If he believes getting the supply of the products from the organization will not benefit him, he rejects the proposal, and usually, the correspondence ends there. In the opposite scenario, if he accepts the organization’s proposal, further meetings are held to finalize the deal.
Sample Proposal Letter to Supply Products
Dear Mr. John,
I am writing this letter to propose our product’s supply to your company ABC Limited. We, at XYZ Limited, believe that our quality products can help you fulfill your customer demands even better.
We, at XYZ Limited, have been supplying our pret clothing lines to various stores in this [X] city. We have the following pret lines:
Our products do not only offer high quality, but we supply at a lower price as well, which we are able to afford due to our large-scale manufacturing. In addition, we not only stitch the clothing but manufacture the cloth as well, which lets us control the quality and standard at every step of the production process.
With our variety and unique designs, we ensure that you can attract a great number of customers. As we offer six sizes in pret clothing (XS, S, M, L, XL, XXL), you will be able to reach a diverse customer base as well. Currently, none of our competitors in the city are offering such varied options in the sizes.
Although the costs and prices vary as per the designs and clothing material, but we offer you to supply three designs per month at a price of $[X]. You can keep the profit margin as per your company policy. In addition, the delivery charges will be borne by our organization.
Looking forward to hearing from you soon. For any questions, contact us at [X].
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