Daily Sales Report Letter to Manager

What is a daily sales report letter?

If you are a salesperson or sales manager who is responsible for keeping an eye on sales being carried out on daily basis, you will definitely be asked to compose a letter to your manager. This letter includes a comprehensive yet concise report of sales conducted in a single day. The manager is interested in reading this letter and therefore, he asks his subordinates to draft this letter.

What to consider while writing this letter?

A daily sales report letter is an essential piece of writing as it enables a business to measure how well a business is doing. This way, lots of decisions taken by a business are based on it. So, when you write this letter, you should make sure that you are helping the company in making that decision. Follow the tips given below and see how effectively you write a letter:

Set a routine:

For many employees, it is an intimidating idea to write a report for sales every day. Therefore, it is suggested that you make a routine and have a format of a letter that you can daily use as a template and relevant details to it on daily basis.

Collect relevant data:

To write a useful report, you need to collect the data about the sales that have been carried out on a specific date. There are many ways to collect data. For instance, some people use software for extracting information while some have people who provide them with the right type of details.

Try to illustrate data visually:

In order to make it easy for the manager to read the letter and understand it well, you can illustrate the data in the form of graphs and images. There are various tools such as MS Excel that you can use for converting your sales data into charts, graphs, and other kinds of images. Such pictorial representations are also useful especially when you are trying to be concise and accurate at the same time. In addition, a comparison between previous sales data and current data can also be made.

Give your analysis:

Many people don’t pay attention to this part of the letter as they believe that it is not needed since the reader wants to see the data only. However, this is not correct. You will be required to give your analysis in the letter to show what you think about the report and whether there is a need to bring improvements to the sales strategies or not.

What information should be provided?

The details that must be added to this letter are:

  1. The date on which the report is being generated
  2. Actual sale volume for the time period of one day
  3. Representation of trends to show if there is an increase or decrease in the sales
  4. The reason behind the increase or decrease (your analysis)
  5. Problems with the sales department
  6. Strategies or things you suggest to the manager for getting rid of those issues
  7. Forecasted sales data representation for the next day

Read the sample letter given below and see how you can draft the letter that stands out and gives the necessary information:

Sample letter:

Subject: Sales report letter

Respected sir,

I am writing this letter to you to report daily sales-related data with you.

The total number of sales carried out today is 50. There has been a decline in the number of sales if we compare the sales data with the data collected yesterday.  There is a decrease in sales by 10%. The total money received after carrying out 50 sales is 15000$.

The trends in daily sales keep fluctuating and the reason for this is not clear as of yet. However, this decline has been reported because of the strike in the local area. Due to the strike, roads were blocked and people were not able to make it to the store.

After seeing the sales report of the online store, it can be made clear if this reason is merely a guess or a right one. Feel free to contact me if you need to know more.

Daily Sales Report Letter to Manager

File: Word (.docx)
Size 22 KB

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