Halloween is an occasion celebrated by many on the 31st October every year. The occasion is related to the old Celtic festival of Samhain, in which the people used to try to avert the ghosts by dressing up in various scary costumes. Now, Halloween is widely celebrated in many parts of the world and people wear costumes, decorate pumpkins, give Halloween treats and enjoy with their family and friends.
Due to Halloween’s popularity, many clubs have made it a money minting occasion for them. They try to attract a maximum number of people to come and enjoy in their clubs so that the club can make huge profits. However, due to the competition in the club market, it is not always easy to generate traffic of people in your club. In addition to the provided service, quality, ambiance, decoration, space, and locality of the club, the marketing, and promotional efforts hold great significance.
How a club is marketing Halloween and the related services, it will be offering on that occasion, is very important. If people think that will have a blast in a particular club, they will certainly choose it over the other clubs. Among the promotional tools a club employs to attract a maximum audience, club flyers are a common one. The cost is relatively low as compared to, e.g. billboards, and the flyers are easy to distribute and reach a large number of targeted audiences. These are the reasons why the flyers are often opted for, even by the small clubs.
There are many flyer templates available online and in different programs, which can be easily customized based on the requirements of the club. Otherwise, the club can design their flyer from the scratch, however, this will require more time, cost and effort. While designing and distributing the flyers, the following things need to be considered:
- The flyers need to be attractive and catchy.
- The colors and images used should be vibrant.
- All the required information should be present and visible.
- The flyer should reflect the target audience.
- The distribution channel for the flyers needs to match with the target market’s area or locality.
Different clubs market and promote themselves in different ways and hence, include varying information and images on their flyers. Also, the size of the club is another factor that might impact the flyer design as well as the included information and services offered. However, the general details included in almost all the club flyers are:
- Date, i.e. 31st October, and day of Halloween for the specific year.
- Details of the club, including name, address, contact number, etc.
- The tagline of the club and tagline for Halloween, if applicable.
- Free stuff, e.g. food, dance masks, etc.
- Special services on Halloween.
- Ticket availability.
- Prizes, e.g. best costume, if any.
- Giveaways, if any.
Halloween club flyers are often distributed in the areas near the club location and are distributed by club workers in the club, on the doorsteps, petrol stations, etc.
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